You’re a physician, not a medical marketing expert. We understand that, and that’s why we came up with a list of seven of the top medical marketing mistakes that you need to avoid. Avoiding these marketing blunders will increase your chances of gaining new patients and gaining a competitive advantage.
Latest Medical Website Design and Marketing Posts
Have you ever walked the busy streets of Times Square or traveled via public transportation in Boston? If you have, then it’s very likely that you noticed the eye-catching and colorful digital displays that both places have. Apparently, digital signage is a very popular type of digital marketing in the US. From the retail industry to the industry, industries of all types are utilizing it to promote products, services and even events.
Planning, strategizing, and designing a visually-appealing website is not an easy task. And honestly, as a physician, you probably simply don’t have the time to dedicate to building and designing a website. However, having an attractive website is important if you want to attract new patients – plus there are a ton of other benefits that come along with having a well-designed website.
Many medical practices use email to communicate with patients. Not only is it convenient, but it is also more powerful compared to other communication channels. And because we care about your medical practice, we compiled five essential emails that you should be sending out to retain and acquire new patients (as well as increase your revenue).
Creating a website would not just entail that you put the basic information about your practice and just launch it. You actually need to spend time on making it engaging and user-friendly to attract potential patients and get more qualified leads. How you present your website will be one of the key factors that would help you convert leads.